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Following closure in in July 2016, the Sethi family, behind JKS Restaurants and London venues such as Gymkhana and Brigadiers, were amongst a private investor syndicate which took over this site for a gastro-pub concept. A licence was granted in 2021 to The George London Limited and the venue finally reopened in late November 2021. The interior renovation was carried out to a high standard and the ground floor bar gives a “quintessential British pub experience”. See the detail on the CAMRA Heritage website.
The George was within the Estrella Damm Top 100 gastropubs awards 2024.
Prices here reflect the ambience. Sister pub to the Cadogan Arms in Chelsea.
Historic Interest
Established on this site in 1677 the George is a Grade II listed building (Historic England ref 1392409), rebuilt at a cost of £4,467 by Bird & Walters in 1878. It was a large corner pub that has kept its excellent Victorian wood panelling, gilded mirrors, and ceramic panels and tiling. It was yet another pub frequented by the impoverished wartime Fitrovian set of writers, scratching around for work at the nearby BBC. The pub was nicknamed the Gluepot by Sir Thomas Beecham because he claimed his musicians kept getting stuck there! There is now a "Gluepot Bar" in the pub.
One star - A pub interior of special national historic interest
Listed status: II
This pub is well worth a visit for its excellent late-Victorian fittings such as its magnificent bar-back, and etched and gilded mirrors and ceramic panels on the wall.
This is a popular pub in the heart of Fitzrovia, sitting proudly and ornately on the corner of two streets. The panelled bar counter seems original and behind it is a magnificent five-bay back-fitting with etched and gilded mirrors with the sprays of flowers and foliage that were so popular with pub fitters of the day. Yet, without doubt, the most appealing part of the pub is the left-hand side with its wood-panelled walls, more etched and gilded mirrors, and delightful ceramic panels. In the front area are three elongated panels of ladies and gents on horseback, with the rear area having the air of a gentleman’s club being fully panelled to the ceiling and decorated with mirrors and tiles with beautifully painted hunting dogs and a stag – the pub’s patrons probably aspired to such a way of life.
A sympathetic refurbishment prior to the pub's reopening in 2022 has left the heritage features unaffected.
This is a popular pub, owned by Greene King, in the heart of Fitzrovia sitting proudly and ornately on the corner of two streets. It has now been turned into a single drinking space, yet it is still well worth a visit for its collection of surviving, excellent late-Victorian fixtures and fittings. The panelled bar counter seems original and behind it is a magnificent five-bay back-fitting with etched and gilded mirrors with the sprays of flowers and foliage that were so popular with pub fitters of the day. Yet, without doubt, the most appealing part of the pub is the left-hand side with its wood-panelled walls, more etched and gilded mirrors, and delightful ceramic panels. In the front area are three elongated panels of ladies and gents on horseback. The rear area has the air of a gentleman’s club, fully panelled to the ceiling and decorated with mirrors and tiles with beautifully realised painted hunting dogs and a stag – the pub’s patrons probably aspired to such a way of life.
A sympathetic refurbishment prior to the pub's reopening in 2022 has left the heritage features unaffected.
George, London
Sports TV
Lunchtime Meals
Evening Meals
Live Music
Function Room
Restaurant
Separate Bar
Wi Fi
Real Ale
Real Heritage Pub
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